hjulet

About the project

Hjulet is a restaurant that focus on ECO high quality meat.  Hjulet was a rebrand that wanted to transition out of having a very old fashioned, and non modern style to something completely new with a burst of personality. We aimed to create a brand that is trendy, modern and minimal, in order to fit the brand essence and appeal the target group. 

The color palette was selected to be mystery, with a touch of luxury. We chose a simpel bold sans serif font that gives a powerful impact and minimalistic feeling, with some subtle customizations to make it individual,  therefore the letters J and E is inspired by a wheel (hjulet means wheel). 

Services:  the start up package with graphic add ons.